Seems as if some don't know how to give out changes to games without destroying the feel of prior versions. The subject for today is Atomic Ball from Meritum Soft, which recently turned from an addicting and appealing Breakout clone to a cash cow money-sucking creature with a similar gold/currency system alike hits such as Temple Run, Draw Something, and the Circus Atari reboot, requiring you to pay much more than you would have before just to unlock all its features.
See for yourself, an epic(?) comparison of 1.0 and 2.0.